Application — Growth
Magna already holds 4.9 (2000+ reviews). The job is putting that proof in front of every ad click, not only the site.
Who I am
- Former COO of Tabs. Built its creator program to 100M monthly social impressions, and the paid ad engine alongside it.
- Founded Mainstreet, a consumer home-services platform: a team of 70, $25M raised (Greylock, Khosla, YC, Tim Ferriss). It failed.
- Before that: Quintessential Ventures, an early seat at a high-growth startup, and entrepreneur-in-residence at Prehype.
- I'm moving into growth specifically. The creative and top-of-funnel work is what I want to be doing every day.
What I noticed
- Blue Ice | 28 Count is $55.00, the 14 Count is $27.50, the two-pack $4.00. That ladder offers cold audiences a cheap first sip.
- Reviews read 4.9 (2000+ reviews) on this page and a different review count on other pages. Strong proof, but ads need one count to repeat.
- Magna's creatine copy says daily from day one, no 20g loading phase. Magna Creatine Passion Fruit | 28 Count is $59.00. Sharp hook for lifters.
What I built
What I'd do here
- My KPI: scale ad spend, hold target CAC. Everything else follows from that, starting with a $55.00 pack.
- Week to week: launching a bunch of different experiments, losers killed early. Flavor, offer and hook change one variable at a time.
- Creators: lifters for the creatine, soccer and endurance athletes who train twice a day, and women's wellness voices for the magnesium angle.
- Reporting so you never have to ask. Daily CAC. Weekly what we learned. Monthly cohort payback.
- Event tracking I'd spec and work through with your team. That part isn't me, and subscriptions need it.
Month one
| Metric | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 |
|---|---|---|---|---|---|---|
| Creators live | 0 | 2 | 4 | 6 | 8 | 10 |
| Creator videos / week | 0 | 14 | 28 | 42 | 56 | 70 |
| Landing pages live | 1 | 3 | 5 | 7 | 8 | 9 |
| New ads / week | 12 | 12 | 12–20 | 12–20 | 20 | 20 |
| Unique experiments | 2 | 3 | 4 | 5 | 6 | 6 |
Two creators join each week, up to 10 live by week six. Each posts seven videos a week, and new ads and landing pages follow: 12 ads a week at first, 20 by week five. Proposed.
Creator videos a week = creators live × videos per creator. Week 1: 0 × 7 = 0; Week 2: 2 × 7 = 14; Week 3: 4 × 7 = 28; Week 4: 6 × 7 = 42; Week 5: 8 × 7 = 56; Week 6: 10 × 7 = 70.
How I'd start
- Build a claims sheet from your own pages: magnesium wording, review counts and the guarantee, so every ad repeats one approved line.
- Brief the first creators on the creatine and the flavor range, starting a hook library before any filming.
- Set up daily CAC reporting against the starter kit and subscription offers, so answers arrive unasked.
I haven't seen your ad account or your numbers, and I have no drinks experience; everything here comes from your public site.
I'd love to chat if this makes sense. Grab a time here.
Danilo