Magna, creator engine

Ten creators, seven videos a week, one target

A first roster for Magna: creators mixing Peach Iced Tea and Magna Creatine on camera, paid by band, judged on cost per 1,000 views against $1.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Morning mix: Magna Peach Iced Tea

The creator tears one packet, pours it into 16 oz of water, shakes it and tastes it on camera. Taste first, Magna's own wording only if it fits.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	10 creators, 2 added a week	Creators live by week: 0, 2, 4, 6, 8, 10. Full roster after six weeks.
Who	People who already mix a drink on camera	Gym, running, desk-focus and tea-lover creators who fit Magna's 11 flavors and the creatine line.
Production	7 videos per creator per week	At 10 creators that is 303 creator videos a month, one variable per test.
Pay	Three bands, each with a fee and a cap	Starter $300 fee, $600 cap. Standard $500 fee, $1,000 cap. Premium $800 fee, $1,500 cap.
Bonus	Cap bonus plus $50 view bonus	Bonus at the cap: Starter $300, Standard $500, Premium $700. A video past 100,000 views earns $50 flat.
Compliance	Every claim comes from a literal claims sheet	Creators quote only lines Magna's own site uses. Anything else goes to the lead before posting.
Category rule	No health outcomes in a creator's own words	Focus, energy and recovery appear only as Magna's wording, attributed to Magna.
Goal	$1 cost per 1,000 views	A proposed target. The simulator starts at $5.74 on 1.8M views a month and shows what must change.
Report	Every Monday, one row per creator	Format posted, views, cost per 1,000 views against $1, and what gets cut. Losers killed early.
Decision	Approve the first two creators	Ramp of 2 a week up to 10. Monthly ceiling $15,000 with all 10 at the top cap, bonuses excluded.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Track record

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program and the paid engine next to it. For Magna I would run the same playbook: a small roster, one variable per test, losers killed early. Magnesium hydration and creatine is a category I have not run, so the claims sheet and the lead's calls come first.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

Over 5 Million
Sold already
Magna's own page says "Over 5 Million Sold". Creators give that scale a face and a flavor.
Published
2,000+
Five star reviews
The site shows 2,000+ five star reviews, so a creator can point to real customer volume instead of promising results.
Published
11
Flavors to film
Eleven flavors, from Peach Iced Tea to Watermelon Lime, give each creator a fresh taste test every week of posting.
Published
60-Day
Guarantee
A 60-Day Guarantee lowers the risk for the first-time buyer a creator is talking to.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views, target $1. Every creator, format and bonus is judged against it. The simulator starts at $5.74, so the gap is the work.
One variable per test
Hook, flavor or setting changes alone. Seven videos per creator per week across Magna's 11 flavors gives enough tests to see what moved views.
Losers killed early
A format with weak views after the first week of posting is cut and its slot goes to the best hook. The target needs a median of 21,711 views.
A work channel, not an inbox
Briefs, claim questions and Monday reports live in one workspace with the brand lead. A question is answered before posting, not after.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

DanaMon 8:30 AM
This week's brief: Peach Iced Tea, 28 Count. Hook is "That mouth-watering peach moment." Shoot it as a morning mix. One variable: the setting.
JulesMon 11:15 AM
Can I say Magna helps my focus when I film the morning mix?
Only as Magna's own wording, attributed to Magna: "Magna blends 210 mg of magnesium with electrolytes to enhance focus, energy, and recovery." Never as your own result.
ReportsAppTue 9:00 AM
Monday report is ready: seven videos per creator logged, cost per 1,000 views shown against the $1 target, one loser flagged to cut.
DanaWed 2:10 PM
Draft back to you, Tess: the cut says "no bloating" as your own result. Swap it for the packet mix: one packet, 16 oz of water, shake. Reshoot the first three seconds.
Reshot. The new opener is the Fuel and Spark line.
MarcoFri 10:40 AM
The Blue Ice mix passed 100,000 views overnight, organic only. Comments keep asking which flavor it was.
Logged for the $50 bonus, one per creator per month. It goes to the ad queue next and I will ask you for usage rights.
ChecksAppFri 4:00 PM
Weekly check done: each posted video was matched against the claims sheet and the category rule. Videos that broke either are excluded from bonuses.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Flavor taste test
“Magna is delicious, natural, sweet but not sugary”
Close-up pour and first sip of one flavor, then a one-line verdict to camera in natural light.
Brief 02
Morning mix
“Add one packet to 16 oz of water & shake well”
Counter shot: tear the packet, pour into a bottle, shake, drink. Single take, kitchen light, no cuts.
Brief 03
Fuel and Spark
“Creatine is the Fuel. Magnesium is the Spark.”
Selfie with the gym bag open and Magna Creatine on the bench. Say the line, mix the drink, show the session.
Brief 04
Peach moment
“That mouth-watering peach moment.”
Tight shot of Peach Iced Tea poured over ice, slow tilt up to the face on the first sip. Silent after the hook.
Brief 05
No magnesium, no spark
“No magnesium = no spark.”
Phone with a low battery on a desk, then the packet mix beside it. One take, claims sheet lines only.

Every product line in a video comes off the claims sheet word for word, for example “Creatine is the Fuel. Magnesium is the Spark. Electrolytes keep you Going.”, “Magna is delicious, natural, sweet but not sugary, and has no aftertaste.”, “Magna packs 1,170 mg of electrolytes, plus sodium and potassium into each flavorful packet.”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Magna's own customers
The site shows 2,000+ five star reviews and 4.9/5 on 200+ reviews. People who already drink Magna are the first outreach.
The Ambassador Program
The site lists an Ambassador Program in its page blocks. I would read its terms first and fold applicants into the same vetting, not start a parallel list.
Training communities
Magna features athletes in its content, including a 2X World Cup Champion. Local gym and running creators fit the same daily-training story.
Flavor and tea-drink creators
Eleven flavors, from Peach Iced Tea to Watermelon Lime, give drink-review and recipe creators plenty to taste on camera.

Five filters, fewer each step

1Drinks on camera
Past videos show them mixing and tasting a powder drink without a script.
2Claims discipline
They read the claims sheet back correctly in a test brief before any pay is agreed.
3Audience fit
Training, running or focus-at-work content that matches Magna's creatine and hydration lines.
4Hook range
Recent posts show at least three different hook styles, so tests have material.
5Organic reach
Posts earn views without paid support, because bonuses are paid on organic views only.

Part 7 of 15

Who we want

Gym lifter
Trains most days and talks about supplements. Films the mix before a session.
Likely product: Magna | Creatine | 28 count
Runner
Long-run creator who mixes a packet into a water bottle on the route.
Likely product: Blue Ice | 28 Count
Tea lover
Reviews iced tea and lemonade flavors and talks taste before anything else.
Likely product: Raspberry Iced Tea | 28 Count
Desk worker
Work-from-home creator who mixes a packet at the desk. Focus talk stays Magna's wording.
Likely product: Iced Tea Lemonade | 28 Count
Flavor mixer
Combines flavors into mocktail-style drinks. The variety pack gives the range.
Likely product: Variety Pack | 28 Count
Sampler unboxer
Opens the sampler for first-time viewers deciding which flavor to try first.
Likely product: Sampler Pack | 14 Count

Left off, every time

Always left out: minors, creators who promise health outcomes as their own results, anyone who compares Magna to named competitors, and anyone who will not use the claims sheet. Category rule: no medical advice, ever.

Part 8 of 15

First twenty

Gym lifters who already talk about creatine
Runners who film long-run hydration routines
Iced tea and lemonade flavor reviewers
Work-from-home creators with a desk routine
Team-sport players who film their training
Recipe creators who mix drinks and mocktails
Morning-routine creators who film the first hour
What-I-bring-to-training gym-bag creators
Cyclists and triathletes filming long sessions
Yoga and mobility teachers
CrossFit-style box members
College athletes who film their week
Dads who train early before work
Travel creators packing single-serve packets
Taste-test creators who review drinks without a script
Unboxing creators who open sampler packs
Hiking and outdoor creators
Night-shift workers with an unusual routine
Swimmers and pool-deck vloggers
Strength coaches with small followings

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Creatine is the Fuel. Magnesium is the Spark. Electrolytes keep you Going.”
Opening hook on creatine videos
“Add one packet to 16 oz of water & shake well to help the magnesium dissolve.”
Morning mix demo, spoken or on screen
“Magna is delicious, natural, sweet but not sugary, and has no aftertaste.”
Flavor taste tests
“Magna packs 1,170 mg of electrolytes, plus sodium and potassium into each flavorful packet.”
Ingredient explainers, quoted as Magna's line
“All 35 ingredients are verified to ensure purity.”
Quality talk, attributed to Magna
“Magna contains 50% of the daily recommended value of magnesium”
Daily-routine videos, attributed to Magna
“60-Day Guarantee”
Closing line for first-time buyers

Never said

Each one with the reason it stays out.

Magna fixed my sleep
A personal health outcome. Only Magna's own wording is allowed, attributed to Magna.
Magna replaces advice from your doctor
Medical advice is out of bounds for every creator.
Magna beats every other electrolyte brand
Unsupported comparison. No competitor is named or ranked.
Every pro athlete drinks Magna
The site mentions pro athletes, but a blanket claim goes beyond it.
Christen Press picked this for me
A name on the site is a mention, not an endorsement a creator can reuse.
Magna has zero sugar
The site says sweet but not sugary. Nothing stronger is on the claims sheet.

To confirm with the brand

Held until someone on the brand side signs off.

Magna has 70% less sodium than other electrolyte powders
A comparison. The lead confirms the basis before any creator says it.
Over 5 Million Sold
Confirm what is counted and the date before it appears on screen.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
Starter: newer creators on their first Magna videos, with pay tied to posting volume.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: steady posters who hit the weekly volume and keep claims clean.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: creators whose videos beat the median and who can carry creatine and hydration.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, so the $50 view bonus never stacks with itself.
Per video: a video earns the $50 flat once it passes 100,000 views.
Organic views only: paid reach from Magna's ad budget never counts toward a bonus.
No bonus on a video that broke the claims sheet or the category rule, even if it took off.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

Read it from the top: 10 creators, 303 videos, 1.8M views a month cost $10,050, or $5.74 per 1,000 views against $1. Either 4.2% of videos go viral or the median hits 21,711.

Program facts

Magna creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Week 1
Warm-up
Claims sheet, briefs and the workspace are set with no creators live. Then two join and the ramp adds two a week up to 10 over six weeks.
Month 1
Ramp and first tests
The roster grows to 10. Each posts 7 videos a week, testing one variable at a time across Magna's flavors. Losers killed early.
Month 2
Full roster
Ten creators post about 303 videos a month. Winning hooks go into the hook library. Premium opens to creators who beat the median.
Month 3
Winners go paid
Top videos move to paid in four steps, with usage rights. The weakest creators rotate out, the strongest renew.
Day 90
Decision day
Compare cost per 1,000 views against the $1 target. The simulator starts at $5.74. Keep, change or stop.
Ceiling
Monthly ceiling
$15,000 if all 10 creators sit at the top cap, bonuses excluded. Nothing goes above it without a new decision.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Weekly report

Every Monday the lead gets one row per creator: format posted, views, cost per 1,000 views against the $1 target, and what gets cut.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Flavor taste test	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Morning mix	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Fuel and Spark	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Peach moment	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	No magnesium, no spark	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Post organic
The creator posts on their own account. Only organic views count toward a bonus.
Read the week
The Monday report ranks every video by cost per 1,000 views. Videos past 100,000 views are flagged.
Secure the rights
For each winner I ask the creator for usage rights and a partnership ad permission before any budget moves.
Scale or stop
The winning hook runs as an ad with one variable changed at a time. Weak copies are cut early.

From the video to the checkout

First-order page, where the site offers 30% off your first order.
Subscription page, where the site shows up to 33% off your first subscription.
The Variety Pack | 28 Count at $55.00 for creators who show several flavors.
The Starter Kit offer, 38% off, for videos about trying more than one flavor.
Never a retailer shelf: no retailer or store count was found, so checkout is the only destination.

Part 15 of 15

Category rules

Rules for a magnesium and creatine drink

Magna is a drink powder with magnesium and a creatine line. Creators talk taste and routine freely. Benefits appear only in Magna's own words.

Claims sheet only
Creators quote only the lines on the claims sheet, copied word for word. A new line goes to the lead first, and nothing posts until it is approved.
Attribute every benefit
Focus, energy and recovery are said as Magna's wording: Magna says. Never as the creator's own result, and never as a promise to the viewer.
No medical advice
No conditions, no diagnoses, no replacing a doctor. A creator who gets a health question points to Magna's customer service email.
No comparisons
No named competitors and no ranking against other drinks. The sodium comparison stays off until the lead confirms its basis.
Disclose the partnership
Every paid post carries the platform's partnership label in the first line. Hiding it voids the pay and the bonus.
Offers as the site shows them
Use only live offers, such as 30% off a first order or the 60-Day Guarantee. No invented codes or discounts, and no promise of how fast results arrive.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Sold already

Five star reviews

Flavors to film

Guarantee

One number to protect

One variable per test

Losers killed early

A work channel, not an inbox

Flavor taste test

Morning mix

Fuel and Spark

Peach moment

No magnesium, no spark

Four sources in

Five filters, fewer each step

Gym lifter

Runner

Tea lover

Desk worker

Flavor mixer

Sampler unboxer

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Warm-up

Ramp and first tests

Full roster

Winners go paid

Decision day

Monthly ceiling

From organic to paid

From the video to the checkout

Rules for a magnesium and creatine drink

Claims sheet only

Attribute every benefit

No medical advice

No comparisons

Disclose the partnership

Offers as the site shows them

Want to see the first briefs?